Many years ago my wife and I started a company from scratch and from the raw of our kitchen table, the company (Sensoria) grew from just the two of us to a partnership with other individuals, until we had a plethora of employees and international partnerships.
An absolute blast of an adventure, we are the father and mother of over 95% of the IP generated during that venture, a great business journey that led to many lessons learned both on the business and personal side.
After several years of sweat and extremely hard work we became the go-to news of the cycle for everything wearable. We were riding the wave of the wearable because we had invented, among many other things, a sock that would act like a fitbit that was washable and no different from any other sock. At least on the surface.
We didn't invent just the socks, we invented a methodology to create all sorts of wearable devices where smart fabrics were the pivotal point of the experience.
Our level of popularity went to high that at some point major companies took a shot at our company to create the annual tradition of fake launches of product to fool people and share a chuckle.
My most favorite was by HTC, the company acquired by Google to make the Pixel phone! Their prank was in full home page with such a convincing style that it almost fooled me, the CTO of the company 😃
The awesome streaming company took it a notch up and made a real prototype of socks that would pause the streaming service when the individual wearing the socks wasn't moving for some time. (fallen asleep on the couch syndrome) - the original URL no longer works but I found this archive that shows the whole story.
The search engine company went as fast as using our reference in their famous annual developer conference having a specific line hinting to our socks.
There were a few more but at has been so long that I couldn't find them around the non metaverse world.
Awesome times, great good memories overall and an amazing story to be told to future entrepreneurs and perhaps the most important of all: never stop trying.
Happy Fool Day!